Co-Founder and Director of Marketing
Go Getter Marketing Group Inc
Building a Digital Brand for Your Business
As we launch into a more “digital” age, small businesses need to constantly think of ways to innovate their processes and engagement with consumers. Establishing a traditional presence in the “offline” marketplace is of value, but companies need to position themselves to have strong digital impact to be competitive in today’s economy
Sonja Crystal Williams has led a career in marketing and sales for the past 11 years. She is passionate about connecting with people, sharing resources and opportunities, and furthering the development of small business owners. Sonja was born in Washington D.C. to
a military family and is the youngest of 3 siblings. In 1994, Sonja moved to Atlanta where she currently resides and completed her undergraduate studies at Clark Atlanta University and MBA from Mercer University.
At age 17, Sonja started her corporate career with NCR Corporation and took on various roles—most notably her assignment in Oiso, Japan where she was responsible for translating and introducing a new operations system to the U.S. She started her marketing career in 2000 with the Federal Highway Administration where she worked on a team of national marketing experts providing marketing plans, web design, graphic design, conference marketing, and marketing training to engineers. She continued her career taking on roles with Career Education Corporation and Eli Lilly as a Pharmaceutical Sales Representative. In 2008, Sonja began to nurture the growth of her company, Go Getter Marketing Group, where she works with small business owners offering viral marketing campaigns, social media management, search engine optimization, web and graphic design. She is a member of Delta Sigma Theta Sorority, Inc. Beta Gamma Sigma, and Junior Chamber of Commerce International.
Trusted CFO Solutions, LLC
The Gross Reality
CPA, Advisor and best practices consultant moves business from outdated on premise business back office and management systems to a Virtual (cloud Based) Environment opening up new business models, flexibility and access to real time customer service, performance dashboards, mobile management, bill pay, and collaboration. Technology rules, don’t be left behind or out-maneuvered by your competition.
Steve Gross is the Founder Emeritus of HLB Gross Collins, P.C. He was Regional Managing Partner, National Director of Business Consulting and a member of the Executive Committee of an international accounting firm.
Steve founded Trusted CFO Solutions, LLC and Business Builders Team, LLC to assist businesses and management teams in being exposed to, educated, and assisted in transitioning their administrative and financial reporting internal operations to “New Platform Technology.”
These new systems and technologies achieve business goals of (1) reduced cost of ownership of back office systems and equipment, (2) reduced manpower needs of operating and maintaining these processes, (3) real time access to operational reports, dashboards, and financial performance reports anywhere that is accessible to the web, (4) simplified backup and disaster recovery of data, programs and functionality, (5) automatic analysis and insight reports integrated, and (6) presentation products, interactive and enabling drill down analysis of trends, variances, and peer performance on 87” interactive touch digital whiteboard/monitors with video conferencing to aid board groups or management team in far flung locations.
Steve also founded Gross Capital Advisors, LLC and The Gross Consulting Group, LLC at the end of 2011 to pursue advising, servicing and providing capital to business transactions and operating companies. The market need for investors to locate opportunities and for owners to access capital has never been more intense, and cumbersome with the stresses that have occurred in the financial markets.
In his role of capital formation for clients over the past 35 years, he has assisted companies in raising capital and financing for hundreds of companies and provided capital in the hundreds of millions. Companies who has used his services including Al Williams Life Insurance, WebMD, NetEffect, HotPalm and many others. As an advisor to companies with dynamic growth, family offices and high net worth angels, he has provided strategic, advisory and investment advice creating wealth for stakeholders.
Steve is a licensed CPA, Chartered Global Management Accountant, Certified Fraud Examiner, Certified Valuation Analyst, and he is Certified in Financial Forensics. He is a member of the state and national CPA societies. He is a member of the Institute of Business Appraisers, the National Association of Certified Valuation Analysts, and the Association of Certified Fraud Examiners.